This March, the South by Southwest® Festival (SXSW®) once again brought creatives and innovators to Texas. smart was right in the middle of it all – treating festival attendees to inspiration and entertainment across the city.

What could be a better place to welcome spring than Austin? Every year, the Texan capital turns into a hub for creatives, engineers, game changers, and visionaries from all corners of the world. This year’s SXSW program brimmed with countless of exhibitions, gigs, and conferences, keeping visitors busy and buzzing for a total of ten days.

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While talks, discussions, and events threw a spotlight on art, entertainment, health, design, technologies, and the future, Austin’s mild climate also proved ideal for networking, inspirations, and experiencing a glimpse of our shared urban future.

Enjoy our impressions of the South by Southwest Festival (SXSW) 2018:

An orange smart besides the SXSW logo
As a SXSW partner, smart staged exciting interventions at several Austin locations.
Exterior view of the tiny house of smart
A place of inspiration: the tiny house of smart.
Man playing a game in the tiny house of smart
Inside the smart ready to experience playground, visitors could try out smart services in a playful way.
Man lounging in a blue sea of balls
People loved the tiny beach of smart.
Three people talking in the tiny cube of smart
Inside the tiny cube of smart, smart and Daimler experts discussed the smart urban pioneers idea contest with interested visitors.
Photo: Daimler AG
Two men talking inside the tiny cube of smart
The perfect place to swap new ideas.
Man seated inside the smart EQ fortwo
Outside, visitors could explore the novel features of the smart EQ fortwo.
The smart fortwo disco ball installation
The smart fortwo disco ball installation guaranteed sparkling moments.
Signage "go change the game"
Are you a game changer?
Singer Noga Erez performing inside the smart zero emission ball
Singer Noga Erez commanded everyone’s attention with her performance inside the smart zero emission ball.
Singer Noga Erez at her laptop
The Israeli singer continued to entertain the crowds at night …
Photo: Daimler AG
Kaki King playing the guitar
… as did musician Kaki King.
Music performance at SXSW
Thrilling gigs rounded out the mind-busting Austin line-up.