This March, the South by Southwest® Festival (SXSW®) once again brought creatives and innovators to Texas. smart was right in the middle of it all – treating festival attendees to inspiration and entertainment across the city.
What could be a better place to welcome spring than Austin? Every year, the Texan capital turns into a hub for creatives, engineers, game changers, and visionaries from all corners of the world. This year’s SXSW program brimmed with countless of exhibitions, gigs, and conferences, keeping visitors busy and buzzing for a total of ten days.
While talks, discussions, and events threw a spotlight on art, entertainment, health, design, technologies, and the future, Austin’s mild climate also proved ideal for networking, inspirations, and experiencing a glimpse of our shared urban future.
Enjoy our impressions of the South by Southwest Festival (SXSW) 2018:
As a SXSW partner, smart staged exciting interventions at several Austin locations.A place of inspiration: the tiny house of smart.Inside the smart ready to experience playground, visitors could try out smart services in a playful way.People loved the tiny beach of smart.Inside the tiny cube of smart, smart and Daimler experts discussed the smart urban pioneers idea contest with interested visitors.Photo: Daimler AGThe perfect place to swap new ideas.Outside, visitors could explore the novel features of the smart EQ fortwo.The smart fortwo disco ball installation guaranteed sparkling moments.Are you a game changer?Singer Noga Erez commanded everyone’s attention with her performance inside the smart zero emission ball.The Israeli singer continued to entertain the crowds at night …Photo: Daimler AG … as did musician Kaki King.Thrilling gigs rounded out the mind-busting Austin line-up.
